Not A Fan of FeedValidator.org
Gordon called to say that when he ran his rss feed through FeedValidator.org, he found that it was reporting errors with his rss feed. He wanted to know if I had any thoughts on what might be causing some of these issues.
In response to Gordon, I pretty much shared that I am not much of a fan of this feed validation service as it's really not that relevant to whether or not your rss feed is configured properly to produce your podcast. In fact, a quick look at the validation report for my Podcast Answer Man rss feed will show you that I also have plenty of “recommendations.” The only thing that matters is whether or not your feed is “valid” and whether or not it is delivering your content to your subscribers.
More Than One Podcast With Libsyn? (Time Stamp 00:09:30)
Michael called in to say that he heard me, in the past, mention that it is possible to use a single Libsyn account to host the .mp3 files for multiple shows and was wondering if I was wondering how that works. I do my best to quickly answer this question in the epsisode.
Blue Host Hosting
This week, I quickly mentioned that I have an affiliate relationship with Blue Host Hosting. I've had a relationship with Blue Host for several years now and have hundreds of clients who are hosting their WordPress powered podcast on their hosting platform. If you want to read my full thoughts on podcast hosting, I encourage you to check out http://PodcastAnswerMan.com/hosting.
Should you invest in an iPad?
Mark called in to ask me how I am using my iPad in my business. He seemed like he was looking for me to convince him that it was worth pulling the trigger on his purchase. However, I'm not sure that he was expecting the answer that I gave in this episode.
I also mentioned the Sound Byte app, which is made by the same company but, unlike the “iSoundByte” app, this app is designed to actually store the sound clips on the iPad and is connected to the desktop version of the app. I'm not a fan of this stand alone app as there is a “nearly one second” delay between the time you tap on the button to play a sound clip and when the sound clip actually starts playing.
Where Are They Now?
In this week's Where Are They Now interview, I talk with Todd Clift from MoonstoneCellars.com. In 2001, Todd was downloading audio recordings on radio shows before podcasting came about. By the time he needed to do a long commute to work, podcasting was available and he started to subscribe to his favorite shows. He tried Satellite radio first, but decided to go all in with audio podcasting and hasn't listened to anything else, while driving his truck, since.
Todd decided that podcasting would be be good for his business, a winery! And he created the podcast, Wine Word of the Day. Early in our conversation, Todd decided to purchase the WineWordofTheDay.com domain which is is simply forwarding to his podcast category on his business website.
Todd was so excited about his existing show, he was already thinking about creating additional shows. I had suggested that if the intended target audience is the same for the other shows, that he might consider combining all that content into a single show, producing it more consistently, rather than fragmenting his audience. If you listen to his December 23rd episode, you'll see that he actually took this advice to heart.
One of the most exciting things that I feel came out in this interview was that Todd had a mission/purpose for his podcast when he decided to launch it. He wanted to use his podcast to build a deeper relationship with his customers so that it would help foster greater customer retention.
About a week after we recorded this interview, I got an email from Todd saying…
Thanks again for offering up so much advice during the interview! It was like getting a free consulting service. And I just wanted you to know that I am using all of your recommendations!
It is my hope that our conversation will be of as much value to you as it was to Todd. If you have any thoughts or reactions to this episode, please do leave a comment in the comments section below.
PODCAST CONSULTING: I'm available for one on one podcast consulting and coaching. Whether you want someone to get everything set up for you or you just need a little help along the way, I'd love to work with you. I'm able to demonstrate using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at [email protected].
PODCAST VIDEO TUTORIALS: I also have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.
Please consider ReTweeting the following update to share this episode…
A great example of how a winery is using podcasting in their business. Check it out at thecliffravenscraftshow.com/241
— Cliff Ravenscraft (@GSPN) December 23, 2011
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