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LosingSubscribersWhy Am I Losing Subscribers?
Tom recently called in to say he created a podcast four months ago. Today, approximately 50 people are downloading each episode. This is down from 400 downloads per episode in October. Tom’s question was what would cause this decline to happen. I review various aspects of Tom’s show such as the name of his show, the artwork, the audio quality, and more to see where the problem might be, and gave him additional thoughts on what he can do to increase the number of people who listen to his show on a regular basis.

What is Success for a New Podcast?
Rick called in to say that he recently launched a new podcast. He was wondering what my thoughts were regarding how many downloads it takes for a brand new podcast to be successful. I share my thoughts on how to truly define success for a podcast in this episode.

Real Names vs. Pen Names and Privacy/Security (00:29:42)
Dana recently called in to ask my thoughts on how I feel about using pen names. She is a mom with three kids, and routinely does a podcast where she shares about her kids. Her family has safety concerns when it comes to her sharing too much information. I give my thoughts about how my core values of “Authenticity” and “Transparency” drive the way that I feel about this subject. I Dana some ideas of how she can be authentic without compromising the safety of her children.

Personal Plug of The Week
My Personal Plug of the Week goes out to Gaius Chamberlain, from the Great Black Heroes Podcast with Gaius Chamberlain. Just before I recorded this week's episode, I, received this email from Gaius:

Hi Cliff,
I just want to take a moment to thank you. I have been a student and customer (I bought an equipment package as well as some digital training products), and I have been very appreciative for the insight you have provided. I use your affiliate codes when I purchase products or sign up for services because I appreciate what you do.
Now, however, I want to directly thank you. I have dragged my feet with launching a podcast for three years and I FINALLY went ahead and put it out there.
I set a goal to have 10 episodes ready for Black History Month and I did it. The site is called Great Black Heroes and the podcasts are at:
I know that you receive a lot of thanks but I hope you know that you really have a positive impact that doesn't always get acknowledged, so thank you. This will be the first of many podcasts and I owe a lot of it to you!
Gaius Chamberlain

Do We Need Preamps?
Albert, a member of the Podcast Mastermind called in to ask whether or not we as podcasters should concern ourselves with the use of preamps if we’re using a Heil PR-40 and a mixer set up. In this episode, I give my answer to Albert’s question.

Using an iMac as an External Monitor
In this episode I shared how I recently took my monitor usage to the “next level.” I pulled this off by using my second 27” iMac as an external monitor for my main, 27” iMac, and now with those two, in addition to my 23” Hewlett Packard monitor, I now have what looks like a NASA Mission Control Center.


My Personal Win of The Week
Just yesterday I met with my CPA and filed my business and personal tax returns. In this episode I was very authentic and transparent as I shared what I achieved financially in 2012. More specifically:

My “PERSONAL INCOME” for 2012 was $122,000 — that is more money than I ever made in my previous career in insurance.

In addition to that, my business paid the following benefits:

  • Business Equipment (read fun tech gear) = $9,000
  • Continuing Education (books & such) = $800
  • Meals for Business Meetings (Lunch Meetings With Stephanie) = $2,800
  • Rent Income From Business = $4,200
  • Travel Expenses (mostly business “vacations”) = $10,700

These listed benefits adds up to $27,500.

So if you consider my $122,000 of “actual personal income” plus these additional “benefits” that were deductible business expenses, that brings my real income up to $149,500.

And then there is the “benefit” of health insurance for our family of five that the business made. Health Insurance + HSA Contribution for 2012 cost $22,000.

If you add all the benefits that brings my “real world income” to $171,500.00 for 2012!

I don’t share these numbers to boast or brag about what I’ve done, but rather transparently share them to inspire people when they see what can be done when you pursue your dreams and passions.

Exclusive Audio Branding Package Opportunity
I want to remind you that I have an exclusive audio branding package through Music Radio Creative that is only available to the Podcast Answer Man community. For only $449, you will get the following:

  • A one hour 1-to-1 web meeting with Mike and/or Izabella to discuss your podcast’s exact audio needs and help design your audio brand.
  • An amazing podcast intro with an introduction to your podcast and music bed.
  • An exciting podcast outro with music and a call to action of your choice.
  • Three jingles/bumpers that you can use to transition between segments, mention your website address, introduce interviews, features and more.
  • Complete script writing service for all of your audio products.

I encourage you to check out the commercial below and then click here to schedule your audio branding consultation today.

ScreenFlow Tutorial is Now Available
I originally created The ScreenFlow Basics tutorial as a Podcast Mastermind Success Seminar in response to members who asked if I could demonstrate how I use ScreenFlow to create the digital tutorials and other various videos that I have made available.

I have decided to also make this tutorial available, for purchase, for those who are not Podcast Mastermind members, as this has been one of the top requested training products from my Podcasting A to Z students over the past few years.

This cost of the tutorial is $39 and it contains a total of 99 minutes of me showing some of the basic editing techniques that I use with ScreenFlow and it also includes many tips about resources that can help you take your videos to the “Next Level.”

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Podcasting A to Z
Since March of 2011, I've completed nine sessions of my Podcasting A to Z course, helping more than 170 people launch successful podcasts. My next course starts on Monday, March 4th and I woud love to help you launch your podcast or take your existing podcast efforts to the next level!

Everyone who signs up for Podcasting A to Z gets immediate access to all the training materials. I've had students who launched their podcast within the first week of the course as a result of this. Sign up using discount code “PAM” in the shopping cart and you'll save $100.

To learn all that is included in this four week course and to reserve your spot in the next session, please go to

Shop With B&H Photo & Support Podcast Answer Man
I am thrilled about the relationship that I have formed with the folks at B&H Photo, Video, & Pro Audio. They have amazing prices on podcast equipment and so much more. Best of all, their customer service is almost as good as my own.

When placing an order through my affiliate link, you end up paying the same low price and I earn a generous commission. If you have used my affiliate link to make a purchase with B&H, please leave me a comment with your name and a link to your website in the comments section below.

Blue Host Affiliate Signup
BlueHostI want to send out a special word of thanks to the folks behind the following domains that were used to create a new hosting account with BlueHost with my Blue Host affiliate link recently. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!

Accounts that were created recently:

Note: The fact that I have linked to these accounts is only to acknowledge that these folks have used my affiliate link to create a hosting account with BlueHost. These links are not an endorsement of any content that may be posted to these sites. If you ever recognize content blatantly offensive at any of these links, please let me know and I will be sure to evaluate and consider if the link should be removed from this post. These accounts are all brand new and may not be active yet. Also, it is possible that some of these domains were previously owned and may not have been transferred to BlueHost just yet.

The Podcast Mastermind
One of the reasons that I love working with podcasters so much is due to the fact that they are influencing someone every single time they produce a podcast episode. The world needs great leaders! I believe that podcasters who take their leadership position seriously can make a positive difference in the lives of others. The world needs you and your message! They need you to be a leader!

Many people ask me how to grow the audience of their podcast. I believe that one of the best things you can do is to BELIEVE IN YOURSELF! To take yourself seriously! To consider yourself to be a professional!

Are you willing to invest in your future success?
Are you willing to be the greatest leader you can be?
Are you willing to commit to your personal and professional growth?

If so, please consider joining The Podcast Mastermind!

Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affilate program only given to a hand selected group of podcasting experts. I'm delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.

Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

I Appreciate Your iTunes Reviews!
If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer.

I am so incredibly thankful to those who have recently gone into my listing in iTunes to provide a five star rating and a written review of Podcast Answer Man.

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