Creating Evergreen Content (00:38:45)
In this episode, I talk about the value in intentionally creating evergreen content. In my weekly podcast, I may discuss topics that are extremely relevant today but may not be applicable months or years down the road. However, I will often create a segment of an episode or even full episodes where I intentionally create something that will be “evergreen” and something that I will refer back to for years to come.
I've also been known to create a brand new podcast, with the end in mind, where the entire 10 to 15 episodes (or more if needed) are intended to be an evergreen resource like my Virtual Assistant Podcast.
Thoughts Behind A New Intro Script
I've been thinking about changing the script to my intro for many months now. As I shared in this episode, I changed the focus of the content of Podcast Answer Man back in January 2012 when I announced that I was canceling six podcasts and rolling much of the best content from Business Tech Weekly, Social Media Serenity and Successful Life Mindset into this podcast.
This change in content focus has been extremely successful and the size of the audience for this podcast has grown immensely as a result. However, the reality is that, until now, I had never made a change to the opening script that reflects the true focus of Podcast Answer Man. In this episode, I tried out my new script and shared the thoughts that went into the wording that I chose. (This topic starts at the very beginning of the episode)
Podcasting A to Z
Do you want to learn how to podcast but don't know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.
If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.
The Podcast Mastermind
Are you a podcaster?
Are you self-employed or desire to be?
Are you willing to invest in your future success?
Have you heard about The Podcast Mastermind organization?
The Podcast Mastermind is focused on the personal and professional growth of it's members. Find out more at PodcastMastermind.com!
Upcoming Event Schedule
One of my favorite things about traveling to, and speaking at conferences, is meeting members of my community. I always make it a point to host a community meetup wherever I travel.
Below is a list of events that you might be interested in. If you can make it to any of these events, I'd love to have the opportunity to meet you. If you are not able to attend the event, but are in that area, I'd still love for you to come to the personal community meetup that I will host in that town.
New Media Expo
January 4-6, 2014 – Las Vegas, NV
Affiliate Conference Link – http://gspn.tv/nmx
Use promo code “GSPN20” to save 20% on registration!
Social Media Marketing World
March 26-28, 2014 – San Diego, CA
Affiliate Conference Link – Click Here
Exclusive Audio Branding Package Opportunity
I want to remind you that I have an exclusive audio branding package through Music Radio Creative that is only available to the Podcast Answer Man community. For only $449, you will get the following:
- A one hour 1-to-1 web meeting with Mike and/or Izabella to discuss your podcast’s exact audio needs and help design your audio brand.
- An amazing podcast intro with an introduction to your podcast and music bed.
- An exciting podcast outro with music and a call to action of your choice.
- Three jingles/bumpers that you can use to transition between segments, mention your website address, introduce interviews, features and more.
- Complete script writing service for all of your audio products.
I encourage you to check out the commercial below and then click here to schedule your audio branding consultation today.
Shop With B&H Photo & Support Podcast Answer Man
I am thrilled about the relationship that I have formed with the folks at B&H Photo, Video, & Pro Audio. They have amazing prices on podcast equipment and so much more. Best of all, their customer service is almost as good as my own.
When placing an order through my affiliate link, you end up paying the same low price and I earn a generous commission. If you have used my affiliate link to make a purchase with B&H, please leave me a comment with your name and a link to your website in the comments section below.
Blue Host Affiliate Signup
I want to send out a special word of thanks to the folks behind the following domains that were used to create a new hosting account with BlueHost with my Blue Host affiliate link recently. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!
Accounts that were created recently:
Note: The fact that I have linked to these accounts is only to acknowledge that these folks have used my affiliate link to create a hosting account with BlueHost. These links are not an endorsement of any content that may be posted to these sites. If you ever recognize content blatantly offensive at any of these links, please let me know and I will be sure to evaluate and consider if the link should be removed from this post. These accounts are all brand new and may not be active yet. Also, it is possible that some of these domains were previously owned and may not have been transferred to BlueHost just yet.
Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affiliate program only given to a hand selected group of podcasting experts. I'm delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.
Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.
I Appreciate Your iTunes Reviews!
If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer.
I am so incredibly thankful to those who have recently gone into my listing in iTunes to provide a five star rating and a written review of Podcast Answer Man.
A Newsletter You'll Look Forward To
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