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Update 02/29/2009: I've recently given my own personal green light on the Feedburner to Google server transition. I encourage you to listen Episode 99 of Podcast Answer Man and check out show notes there for up to date details.

Anyone, who's listened to the Podcast Answer Man Podcast, probably knows that I've been a huge fan of the Feedburner service from the earliest days of podcasting. It was not surprising, that as soon as Feeburner posted a little message on the account login screen saying they were moving all the feedburner accounts to Google, that my email inbox was flooded with questions as to how this change was going to affect our podcast feeds.

If you have not logged into your feedburner account recently, the message appears like this:

Basically, if you click on the “Learn More” link, it takes you to a Google Help Page titled ”
Transferring FeedBurner Accounts to Google Accounts FAQ.” Upon first glance, it would appear that the announcement is simply that they are merging the “account administration” with Feedburner and Google.

When Google acquired “Writely” (Now Google Docs), they did this same thing. Basically, it was as simply as clicking on a “transfer account to Google” link and if you already had a Google account, you just typed in that Google Username and Password and the account was then managed using your Google credentials from that point forward. If you didn't have a Google account, you simply had to create one and that's how you managed your account from that point forward.

I'm certain that this is “one” aspect of what Google is doing with Feedburner here and they intend to have all Feedburner User ID's transferred to Google User ID's by February 28, 2009.

However, this announcement states that log in credentials are not the only thing that will be changing with this transition. They make mention that that those who are using the “My Brand” feature of Feedburner, will need to update their CNam registries.

Not only that, but it would appear that they “might possibly” be changing the actual location of our podcasts feeds from “” to something else. Although they do not clearly tell us what the new feed format will be in this notice.

Of course, wanting to be ahead of the curve, I wanted to go ahead and bite the bullet and do the transition on all of my feeds (have move more than thirty of them) so that I could figure out how this process is going to work and what the end result would be.

However, as soon as I choose the “move your account now” option, I got this error:

So it would appear that whatever the new feed structure will be, it is possible that someone else may have already chosen to have created an account on the new feed server using your feed's unique name. This is not cool at all and the account transfer seems to be an all or nothing at this point.

In the mean time, I've created a “” account with my Google Log In. I've even gone so far as to set up a test feed and noticed that it gave me a “” feed address.

At this point, I wish I had more information to give you. Google has plenty of time between now and February 28th to figure all this out. My suggestion at this point is to ride out the storm for just a bit and not make and changes just yet.

When I know more, I'll post here and likely release and audio podcast edition of Podcast Answer Man to give the full details of what is happening when I know more.

Until then, I'm going to rest assured by this Q&A from the blog entry on the Google site:

Q: How long will the address work?

A: It is our intent to keep backward compatibility with your feed address as long as this service exists.

Just keep in mind, if during the process, you run into any issues. I am available for one on one phone consulting. However, as I said, I would not make any changes to your feedburner account until things get ironed out a little be more.

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